Content meaning is very important for e-commerce. The websites need to have content which contains the right message. Content meaning can make or break the growth of business and it is more important when trading online. In fact content is what matters when people are searching for products and services online. Engaging content on the website will mean more time spent on the website which enhances the chances of sale. For attention to be paid to the content then the content has to be created keeping in mind the target customers. Using blogs for digital marketing is another way to advertise. and it is a really astute way of marketing. Another way is to use videos and they also require content which is meaningful. There are many good examples on the internet. One example is ferratum and its simplecash loan product. They are using good content and that has lead to business growth. So good and meaningful content does have an importance in business. Good news for writers.