Have you ever wondered how the information on various websites is crafted? Well, every company or organisation planning to set up a website must engage the services of a web content writer. This particular person specialises in providing relevant content for various websites. Generally, every website aims to reach a specific target audience and therefore, requires suitable content. This makes web content editing an integral part of making a website. The content must be edited to ensure that only high quality digital media is available to the intended audience. The three pillars of SEO Technology: A website must be properly structured to include URLs, clean HTML code and the right HTTP codes for the webpages as well as proper XML sitemaps. This ensure that the search engines are able to crawl smoothly and guide all content in a proper manner. Relevance: You may go through the above step well and ensure all search engines get to the entire site’s content, but without relevance the audience will not understand what your site is all about. Web content editing will ensure properly structured content, sufficient topical focus on every single page and optimising title tags and headlines. Authority: The target audience should see the website as a trusted source and authoritative in that given area. This can easily be done by having links from other trusted websites. For instance, the more signals and links a website gets, the higher the rankings for relevance among wide used search engines.